Your Business Plan and You

Investors and entrepreneurs have a need for a winning business plan. Here is a look at some underlying notables.

The Must-See Notables For Crafting A Winning Business Plan

It has been observed that about 20% of new businesses pack up within the first year of their establishment, while a majority do not exceed a lifespan of five years. Many reasons can be adduced for this recurrent unfortunate phenomenon, chief among which is the use of a shoddy business plan.

It is often said that if you fail to plan, you inadvertently plan to fail. Every new endeavor requires an in-depth research on several issues surrounding the area of interest. Such a research will help you understand the concepts and how to develop an effective modus operandi to get intended results.

This is the reason every intending founder of any business needs to have an unambiguous business plan.

A great business idea is only the starting point of a promising business venture. What ensures the success of the business is a deliberate, in-depth and realistic approach in building a strategic plan to establish and grow the business till you can break even.

Though it is possible to eventually make a success out of a business without an initial business plan, it is a risk equal to traveling to an unknown place without a map or leading whatsoever.

This guide thus gives a case on the necessities of a business plan, and the possible drawbacks of not having one.


The process of developing a business plan helps put your dreams and vision for your venture into perspective, enabling you to sort out unrealistic expectations and see more clearly.

More often than not, the excitement of having a potential solution that meets perceived needs of people in an area overshadows a person’s sense of caution and tact.

A business plan enables you to do some research that refines your vision to fit the real needs/wants of your target audience. A business plan also provides a document to critics who can help point out inadequacies, risks and fantasies in the business idea; helping to tweak the plan to a reasonable level.


The major danger upcoming/startup businesses face is running out of money. It is necessary to have a near-perfect idea of what total running (capital plus variable) costs will amount to over a specified period of time, so as to draw up how to gather the required fund.

This is one of the things a well drawn business plan enables a business owner to achieve. You can safely avoid running short of cash without making any profit from the business.


During the research leading up to writing a business plan, the prospective business person is able to spot possible risks and challenges to be encountered in the course of the business. This makes it possible to develop strategies to combat the risks in the event of their occurrence.


One of the importance of a business plan is to give a prospective investor an overview of what he intends to invest in, the risks and financial promise.

For instance, a bank would need to scrutinize the business plan of a business man seeking a loan facility to finance his business to check if the business is viable enough to repay the loan with accruing interest under the stipulated time frame.

Individual investors also need to look at the business plan to know if the business is worth the risk of their investment and see terms of repayment in case the business flops. It should also state what amount of equity the owner is providing investors if returns are not in cash.


A business plan usually serves as a confidence booster in the bleak periods of a business. A look at the plan after a while will show how far you have come and overcome obstacles on your path in the business, strengthening your resolve to solve the present issues confronting you.


Just as a traveler going to a new destination needs a map and maybe a GPS device for direction, an intending business owner needs a business plan to give a direction from the start of the business up till when he breaks even.

A business plan could also serve as a template for future expansion. It is a reference that can be looked up to know which milestones have been achieved and which challenge is next to be taken up.


Challenges, new technology and emerging market data sometimes make a business owner lose originality and focus, swaying the business away from its foundational goal. A business plan therefore is important as a medium of checking if the current business philosophy and targets are in line with initial goals, and enable correction and a reset if the business has gone off its course.


A business plan carefully highlights the different parts of the proposed business model and their intricacies and interconnections. This gives a broad view of the relationship between the parts of the business and also the mutual effects of the capital elements (labour, capital etc.) on one another. This outlook helps to determine how each element can be varied to create optimum results at the most reasonable costs.


One of the challenges emerging ventures face is choosing which business establishment steps to take at particular times, which options of marketing and distribution to utilize, among other service delivery options. A business plan helps outline the focus and goals of your business such that you know which options to pick above others, and which steps in your road map should be taken before or alongside another.


From the benefits outlined so far, it is evident that having a comprehensive business plan before launching a business venture is really important to its success.

A well-researched plan serves as an anchor for the owner to fall back on when challenges arise, as well as a tool for convincing potential investors on the safety and potential profits on their investments in the business.


5 Notables In A Winning Whitepaper

ICOs have made the whitepaper famous. There is no doubt that a well-written whitepaper gives a project a huge mielage.

The cryptocurrency technology officially clocked a decade in 2018, as the Bitcoin was introduced to the public on 31st October 2008. At this time, the mysterious originator of Bitcoin, Satoshi Nakamoto published his whitepaper titled “Bitcoin: A peer-to-peer Electronic Cash System”. Cryptocurrencies are virtual financial instruments introduced to enable value to be exchanged via digital media.

In the crypto world, proponents of new currencies usually raise funds from the public to float their firm. This is like the Initial Public Offering (IPO) used by companies in mainstream investment to raise funds from the public, but in the cryptosphere it is called Initial Coin Offering (ICO).

There are several ICOs fighting daily for relevance in the crypto world, and one of the ways through which the strategies being designed for successfully floating a cryptocurrency are marketed to the public is publishing a great whitepaper.

The Whitepaper

A whitepaper in this case, is a detailed document containing an explanation of the technology being proposed for a blockchain project.

It contains an in-depth breakdown of the network of the system and how it will interact with subscribers, requirements for issuance of tokens, data on market trends, growth projections and information on investors, project team personnel and their advisors.

This is a document pitching the proposed business to investors, hence it is important that it is richly garnished to catch the interest of readers. Thus, it is important for a whitepaper to employ some important ingredients discussed below.


One thing that can make a whitepaper stand out is a comprehensive examination of the problem the project has set out to solve. The idea is to make this simple and articulate enough to catch the attention of the reader and wet his appetite for more information on the project.

Most prospective crypto investors get to see a wide variety of whitepapers with all kinds of proposals, thus it is important to write a catchy outline that keeps the reader interested in the project.

Using clear and concise graphics to explain technical details of the problem, solutions offered by your product and the expected returns will boost acceptance of the whitepaper, and invariably the project.

This outline should contain a clear roadmap of the key events to be carried out in the business, and the deadlines set for these. This gives the investors an idea of what to look out for and how to measure the progress of the project.


A major way to enhance credibility of a whitepaper and promote its acceptance is to do in-depth research in the area the project intends to be grounded. It is important to find out where previously released whitepapers of past projects have failed, and thus posit a realistic solution to the problems they failed to see or were unable to solve effectively.

An investor who sees that data and information obtained from failed and inadequate past projects are well analyzed and used to create a solution will be easily convinced to put in his asset into the project.


It has been observed that not every reader of whitepapers is an expert in cryptocurrency. People who don’t know so much about the system might also come across the whitepaper, hence dishing out information in clear and simple terms is key.

In making known the root problem, solution design and expected returns on investment in simplified terms and language increases the reach of the document. Making a layman understand the whole point of the project increases the chances of getting many investors on board.


Every investor wants to buy a token that has vast applications and can be used for several purposes. A classic whitepaper must show how the token you are proposing can be useful to investors, such that keeping it in their portfolios turns out to be an asset to them. The higher the utility of your token, the more valuable it is to subscribers, and the higher the sales at the ICO.

Thus, realistic plans to get the token listed on popular exchanges should be clearly stated in the document, so as to put the mind of investors at rest and boost their confidence in increasing investment levels. This prevents lots of speculation and sudden dumping of your tokens by holders.

One factor that boosts the confidence of any prospective investor reading a whitepaper is a clear explanation of how you intend to spend the money you raise from your ICO. An investor who sees a clear plan detailing how their monies will be used in building the product till it is well-known and widely applicable gets more confidence in the project.

Many whitepapers lack such depth, and lots of investors have lost funds invested in projects that looked initially promising but had no clear plans for using funds to establish and improve the product. Every investor needs to be convinced that their investments won’t end up being used to fund the founder’s expensive lifestyle.


Most seasoned investors have come to understand the importance of a great and experienced team in the success of a crypto project. It is therefore important for any serious new entrant into the crypto sphere to carefully showcase the talents and experience of the team members.

This gives prospective investors some confidence based on the proven past accomplishments of the team members. This is also important as it is one of the criteria newbies in cryptocurrency investors will prefer to do business with teams who have proven success stories to their credit. A good example is the OmiseGo project, where the team members were from the successful Ethereum project and other established projects.


Every cryptocurrency project, like any other type of start-up business, requires a well drafted pitch, which in this case is what a whitepaper represents.

It is certain that taking heed to all the tips mentioned in this guide, will help prospective project founders to write an awesome whitepaper that will catch the attention of a large audience of investors.

Waiting for SEC’s ETF Decision and How the Price of Bitcoin and Altcoin Will be Impacted in 2019

How Exchange-Traded Funds Impact Cryptocurrencies

An ETF (or Exchange-traded Fund) is a marketable security which tracks a basket of assets, an index, etc. Via an ETF, you have access to shares by buying from a stock exchange that houses the assets. It is much better, cost effective, and easier than buying shares from individual companies. All you have to do is to buy from a stock exchange that contains many other similar assets; and your shares will be evenly distributed throughout all the assets on the exchange.

The concept of Exchange-traded funds has now found good use in the cryptocurrency market. The way ETFs are defined on the normal stock exchange market is the same way it is defined on the blockchain market. Hence, a blockchain ETF involves investing in a basket of blockchain-based industries. This is done by investing in a particular exchange that contains several similar blockchain industry assets too.

One of such exchanges amidst many others is Coinbase. Coinbase currently supports just 5 digital assets which are the biggest well-known and widely accepted cryptocurrencies, and are also accepted by the regulating body – SEC (Security and Exchange Commission).


The cryptocurrencies found on Coinbase are: Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Ethereum Classic (ETC) and Litecoin (LTC).

Recently, an exchange, CBOE (Chicago Board of Exchange) submitted a proposal to the SEC requesting that they accept their Bitcoin ETF in the crypto market. Interestingly, ever since the SEC declared their intentions to make known their verdict by August 10th 2018; all eyes have been eagerly looking, all minds have been pondering on what the SEC would decide. “Will it be for or against the interest of the crypto market?” is the question on many lips.

Moreover, a number of people are uncertain about the consequence it will have on the crypto market. For some, it is a victory trail for the crypto market because it will skyrocket profits, and encourage investment on other coins too. While for some others, it may not be so good since the crypto market has no prior experience in this matter.

Now, you can cut the chase and go right to the report Underneath.

BlackRock ETF Report

All the details on the Etf market , processes, and the Bitcoin innovation